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YouTube SEO Guide to Optimize Videos for YouTube Search


20 Jan, 2020

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YouTube SEO

How to optimize your video for YouTube search?

YouTube is the largest video sharing site on the web. Millions of people watch billions of hours of video every month. If you want to get noticed, you need to optimize your videos for YouTube search.

There are three main ways to optimize your videos for Google search: title tags, descriptions, and keywords. These elements are crucial for driving traffic from YouTube searches.

In this video we will cover how to optimize a video for YouTube search. We will discuss what each element does and why it matters.

How To Optimize Your Video For Youtube Search

1) Title Tag – The first thing that comes up when someone types in a search query into YouTube. This tag should be unique, descriptive, relevant, and include your keyword(s).

2) Description Tags – Describe your content with rich snippets. Use your target keyword as much as possible. Try not to use more than 60 characters.

3) Keywords – Include your primary keyword at least twice within the description.

4) Thumbnails – Make sure they are optimized for size and resolution.

5) Tags – Add any other relevant tags that describe your video or channel.

6) Playlist – Create playlists that link back to your website or social media pages.

7) Channel – Upload new videos frequently. Keep them short (less than 15 minutes long), easy to understand, and exciting.

8) Subscribe – Give subscribers an incentive to subscribe by offering special offers, discounts, giveaways, etc.

9) Share – Post links to your videos on social media sites like Facebook, Twitter, LinkedIn, Instagram, Reddit, Tumblr, Pinterest, and others.

10) Analytics – Analyze your data and find out where your viewers come from. You can also see which countries your audience lives in.

11) Comments – Respond to comments left by users. Commenting helps build engagement.

12) Views – View analytics to see how many views your videos have received.

13) Subscribers – Find out who your most engaged fans are. They may become future customers.

14) Likes – Like your videos if they’re interesting.

15) Favorites – Favorite your videos if they’re useful.

16) Shares – Share your videos with friends and family.

17) Liked – Check if your videos have been liked.

18) Comments – See if your videos have generated any comments.

19) Watched – Watch your videos to see if they’ve been watched.

20) Recommendations – Get recommendations from your friends.

21) Favourite – Mark your favorite videos so you don’t miss anything.

22) Closed Captions – Enable closed captions if available.

23) Privacy Settings – Set privacy settings for your videos.

24) Sharing – Learn about different sharing options.

25) Custom URL – Create custom URLs for your videos.

26) Related Content – Discover related videos.

27) Annotations – Leave notes on your videos.

28) Embed Code – Copy embed code to share your video anywhere.

29) Promote – Promote your videos using paid advertising platforms such as AdWords, Bing Ads, and Amazon Advertising.

30) Transcribe – Record audio versions of your videos.

YouTube SEO Tips

1) Start With A Plan

– Have a plan before starting. Know what you want to accomplish.

2) Don’t Overlook Mobile

– Users watch videos on mobile devices more often than desktop computers.

3) Be Consistent

– Update your videos regularly.

4) Focus On Quality

– High quality videos get more views.

5) Keep It Short

– Less is more.

6) Stay Up To Date

– New features and updates appear every day.

7) Be Creative

– Come up with unique ideas.

8) Experiment

– Test different formats, lengths, and styles.

9) Build Relationships

– Connect with influencers.

10) Engage Your Audience

– Ask questions, offer rewards, and provide helpful information.

11) Be Yourself

– People trust people.

YouTube SEO Tools

1) Google Keyword Tool

– Use this tool to discover keywords that will help you rank higher.

2) Social Media Metrics

– This tool shows the number of likes, shares, and views for each post.

3) Social Mention

– This tool allows you to search for mentions of your brand name, product, or service.

4) SimilarWeb

– This tool analyzes web traffic to websites.

5) Alexa

– This tool measures site traffic based on user activity.

6) Moz

– This tool provides website metrics including backlinks, page authority, and keyword rankings.

7) SEMrush

– This tool gives you access to over 200 tools for analyzing competitors and performing keyword research.

8) Video Creation Hub

– This tool offers an easy way to create high-quality videos.

9) TubeBuddy

– This tool lets you upload multiple videos at once.

10) Screencastify

– This tool creates screencasts for you.


Now you know how to optimize your videos for YouTube! If you have any other tips, please leave them in the comment section below.


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