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What Is a Pillar Page? (How to use it for Your SEO Strategy)


5 Feb, 2020

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Pillar Page

What is a pillar page? How does it differ from other pages on your site? What should you include on them?

Pillar pages are a type of page that contains information about the company or brand. They are often found at the top of a website, above the fold.

Pillar pages are a great way to increase the visibility of your website. They provide a strong foundation for your SEO strategy. In addition to providing useful information, they also serve as a call to action.

A good example of this would be an online store with product categories. The category pages will contain all the products in that category and can be used to drive traffic to those specific products. However, if you want people to buy something, you need to have a “buy now” button on each product page. This provides a clear call to action.

What Are Topic Clusters?

Topic clusters are groups of related topics. For instance, if you sell shoes, you could create topic clusters such as men’s shoes, women’s shoes, kids’ shoes, etc. Each cluster has its own sub-topic.

The goal of creating topic clusters is to make sure that every topic is covered within the group. If you don’t cover all the topics, then you’re missing out on potential sales.

For example, if you only had one shoe topic, then someone who wanted to buy a pair of shoes might not know where to start looking. By having multiple topics, you ensure that everyone knows what they’re getting into when buying shoes.

Creating topic clusters is a great way to organize content on your site. It allows you to focus on certain areas while still covering everything else.

Why Should You Create Topic Clusters?

There are many reasons why you should create topic clusters. Here are some of the most common:

1. Content Curation

If you’re like me, you probably spend hours reading through blogs, news sites, forums, and more. And I’m guessing that you’ve noticed that there are always new posts being published every day.

This means that you’ll never get around to reading everything that’s available.

By creating topic clusters, you can easily curate the best articles and blog posts for your readers.

2. Focus On Keywords

When you’re trying to rank well for keywords, you need to do two things: 1) find relevant keywords and 2) write high quality content.

When you’re writing content, it’s important to think about how keywords fit into the text.

You can use keyword research tools to help you identify which words are going to perform well based on their search volume.

Once you have these keywords identified, you can use them in your title tags, meta descriptions, and body copy.

3. Increase Website Traffic

One of the biggest benefits of creating topic clusters is that it helps you increase traffic to your website.

People searching for a particular topic will land on a page that covers that topic. As long as you have enough content, you’ll see increased traffic from these searches.

4. Improve Search Rankings

Another benefit of creating topic clusters is improved search rankings.

Search engines look for websites that have similar content. When you create topic clusters, you’re helping Google understand that your website has a lot of related content.

5. Make Your Site Easier To Navigate

In addition to increasing traffic, creating topic clusters also makes navigating your site easier.

When visitors come to your site, they’ll see the different sections of your site organized by topic. They won’t have to scroll down or click links to read other parts of your site.

6. Build Trust With Visitors

As we mentioned earlier, people trust websites that have lots of content.

When you create topic clusters, your visitors will feel comfortable knowing that they’re going to be able to find the information they want.

7. Help Readers Find What They Want

When you create topic clusters, it’s easy for your readers to find exactly what they’re looking for.

Your readers will be able to quickly navigate your site and find the exact information they’re looking for. This will improve their experience with your site.

8. Provide Better Customer Service

While this isn’t necessarily an SEO benefit, it’s something that you should consider.

When customers visit your site, they expect to find all of the information they need. If they don’t, they may leave your site.

9. Create More Engaging Content

Creating topic clusters allows you to create more engaging content.

Because you’re organizing your content by topics, you’ll have a better idea of what type of content your audience wants.

10. Reduce Bounce Rates

Bounce rates are one of the most important metrics when it comes to improving your SEO strategy.

When someone visits your site but leaves without reading any of your content, you lose out on potential leads.

This is why it’s so important to make sure that your content provides value.

What Is a Pillar Page?

A pillar page is a page that ranks highly in SERPs because it contains a large amount of valuable content.

It’s a great way to attract new visitors to your site and keep current ones coming back.

The key to creating a pillar page is having a clear understanding of what kind of content you want to include.

If you know what your ideal customer wants, then you can write content around those needs.

For example, if you sell books, you could create a pillar page called “Best Books.”

You’d include content like reviews, recommendations, and lists of bestsellers.

Once you’ve created your pillar page, you can start promoting it through social media and other channels.

By sharing your pillar pages across social networks, you’ll help them rank higher in the search results.

So how do you create a pillar page? Let’s take a closer look at each step.

1. Define Your Audience

Before you begin writing content for your pillar page, you need to define who you’re targeting.

Who are your ideal customers? Who are your competitors’ customers?

These questions will help you determine which types of content you want to create.

2. Write Out A List Of Topics You Want To Include

Now that you know who your target market is, it’s time to figure out what kind of content you’ll include on your pillar page.

Think about the kinds of things that your ideal customers might be searching for.

Do they want to read about technology or health? Do they want to learn about parenting or business management?

Think about what your ideal customers would want to see on your pillar page. How would they respond to these topics?

3. Research The Topic

After you’ve written down a list of topics, it’s time to research them.

Find blogs and articles 

related to the topic. Read some reviews from people who bought the product or service.

Look up statistics and facts about the topic. This helps you understand what your audience already knows and what they need to know.

4. Develop An In-Depth Guide

Now that you’ve done your research, it’s time to develop an in-depth guide.

Create a short summary of everything you found. Make sure to include links to where you found the info.

5. Write Out Key Points For Each Section

Next, break down your guide into sections.

Each section should contain at least three points.

6. Create Headlines And Descriptions

Now that you have all of your information organized, it’s time to create headlines and descriptions.

Use keywords as much as possible.

7. Add Images & Links

Finally, add images and links to relevant websites.

8. Publish Your Content

Publishing your pillar page is easy!

Just copy the URL of your page and paste it into a website editor.

That’s it!

9. Promote It On Social Media

Share your pillar page on Facebook, Twitter, Pinterest, Google+, LinkedIn, and more.

10. Track Results

Track how well your pillar page is performing in the search engines.

11. Repeat As Needed

Repeat this process every few months.

It’s important to stay consistent with your pillar page so that it ranks high in the search engine results.

How to Create a Pillar Page

Step 1: Choose a Topic

The first thing you need to decide when creating a pillar page is what type of content you want to write about.

You could choose a general topic such as “best workout routines.” Or you could pick something specific, like “how to lose weight fast.”

Whatever you choose, make sure that it relates to your niche. If you sell fitness equipment, then you probably won’t want to write about dieting tips.

Step 2: Find Related Articles

Once you’ve decided on a topic, it’s time to find related articles.

This can be done by using tools like BuzzSumo.

BuzzSumo allows you to enter a keyword phrase and get back a list of articles that were published around the same time period.

Step 3: Research The Topic

When researching a topic, look for blogs and articles that relate to your topic.

Read through the article and take notes.

Make sure to note any key phrases that you think are useful for ranking.

Step 4: Break Down Your Guide Into Sections

Your pillar page will consist of several different sections.

These sections should each contain at least three points that answer questions about your topic.

Step 5: Create Headlines And Descriptions

Write out a headline for each section. These headings should describe the main point of the section.

For example, if you’re writing about “best workout routines,” your headline might be “Top 10 Workout Routines That Will Help You Lose Weight Fast.”

Now write out a description for each section.

Include at least three points in each section.

Step 6: Add Images & Links

Add images and links to relevant sites.

If you don’t have a lot of experience with SEO, you may want to hire someone who does.

Step 7: Publish Your Content

Copy the URL from your pillar page and paste it into your site editor.

Step 8: Promote It On Social Networks

Share your pillar page across social networks.

Step 9: Track Results

Track how your pillar pages perform in the search engines. This way you’ll know whether or not they’re helping you rank better.

Step 10: Repeat As Needed

Keep repeating these steps until you reach your goals.


Creating a pillar page is an easy way to create quality content that helps drive traffic and rankings.

By following the above guide, you’ll be able to create pillar pages quickly and easily.

I hope this guide helped you learn how to create pillar pages.

If you found this post helpful, please share it with others.

Also, feel free to leave comments below. I’d love to hear your thoughts.


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