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25+ Best SEO Analysis Tools for Auditing & Monitoring Your Website in 2022


27 Nov, 2020

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SEO Analysis

How would you rate your SEO skills? If you answered ‘not very good’, then you should read on. The Internet has become a powerful tool for businesses to reach their target audience. This means that every company needs to optimize its website for maximum visibility.

SEO or Search Engine Optimization is the practice of optimizing websites to rank higher in Google searches. In order to achieve this, companies need to follow certain guidelines. These include using keywords, creating unique content, building backlinks, etc.

There are many tools out there that can help you monitor your website and analyze its performance. Some of these tools are free, some are paid, and some are even web-based. We have compiled a list of 25 best SEO analysis tools that will help you improve your site’s ranking and traffic.

1. Screaming Frog – A great all-in-one SEO tool that gives you insights into how users navigate your website. You can use it to crawl through pages, check page speed, find broken links, view keyword rankings, etc. It also comes with an API that allows you to integrate it with other applications.

2. SEMrush – An all-in-one platform that helps you track competitors, discover new opportunities, perform competitor research, and more. Get started today for $99/month.

3. Ahrefs – One of the most popular SEO tools available online. It offers comprehensive link profile info, top competitors, SERP features, and much more. Use our special deal to get 30 days free access!

4. MOZ – Moz provides detailed analytics about your organic search traffic, revenue, and competitors so you can make better decisions. They offer a 14 day free trial for those who want to test drive it before they buy.

5. RankRanger – Find out where your competitors rank for specific keywords. Track up to 10 sites at once and export data to Excel.

6. Raven Tools – Free and easy-to-use SEO tool that checks your meta tags, title, description, URL, headings, images, videos, and more.

7. Muck Rack – Discover which keywords people are searching for your business. See what keywords bring them to your site, as well as see which ones aren’t bringing in any traffic.

8. WordStream – Analyze your competitors’ content and figure out which words are driving traffic to your website.

9. BuzzSumo – Find out what types of posts work best for social media marketing. Learn from the success and failures of others.

10. Keyhole – Allows you to create custom reports based on your own data.

11. SemRush – Find out what topics your competitors are covering and what kind of articles generate the most traffic.

12. KWFinder – Discover which keywords are sending traffic to your website. Identify long tail keywords that send lots of traffic but only convert a small percentage of visitors.

13. Alexa – Check your domain name and learn more about your competition.

14. SimilarWeb – Find out where your customers come from. Discover which countries are visiting your website.

15. Ubersuggest – Generate ideas for keywords by analyzing the phrases that people enter into search engines.

16. Social Flow – See what kinds of social shares your content gets. Which platforms are working best for you?

17. Spyfu – Monitor multiple accounts simultaneously. Find out what type of content is performing best on Facebook.

18. Google Analytics – The standard in web analytics software. Find out what’s working on your website.

19. Webmaster Tools – Easily manage your backlinks, submit sitemaps, and find errors.

20. WhoIs – Find out who owns a particular domain name.

21. Open Site Explorer – Discover the technical details behind your website such as HTML code, server information, and more.

22. Pingdom – Test your speed and performance with this free service.

23. Screaming Frog – Extract structured data from websites using XPath queries.

24. Yandex Metrica – Find out how many users visit your page, when they do, and how often they return.

25. Google Trends – Find trending searches related to your niche or industry.

26. Search Console – Manage your Google My Business listing, optimize your local listings, and monitor your rankings.

27. Quantcast – Find out how many people visited your site, how long they stayed, and whether they came back again.

28. SEMrush – Find out what keywords your competitors are ranking for and what their top pages look like.

29. Ahrefs – Find out what links are pointing to your site and discover valuable backlink opportunities.

30. Majestic SEO – Find out what keywords are sending traffic to different parts of your site.

31. SEMrush Blogger Edition – Find out what blogs are linking to your website and what kind of content performs best.


SEO tools can be used to help analyze and improve your website’s performance. They can also be used to identify new keywords that will drive traffic to your website. There are many other useful features available in some of these tools, so make sure to check them all out before making a final decision.


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