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The Ultimate Process for Developing a Go-to-Market Strategy


11 Jun, 2021

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gtm strategy

How do you develop a go-to-market strategy? What should you consider before launching your new product or service?

A go-to-market (GTM) strategy is the plan for how you’re going to get customers to try out your product or service. This involves thinking through who your target audience is, where they live, what their problems are, and how you’re uniquely positioned to solve them.

To create a successful GTM strategy, start by defining your target customer. Next, identify the problem you want to solve. Then, determine whether your solution is unique enough to stand out from competitors. Finally, figure out how you’re able to deliver value to your target audience. Once you have these answers, you can begin developing a comprehensive GTM strategy.

In this course, we’ll walk through each step of creating a successful GTM strategy. We’ll also discuss best practices for implementing your strategy in practice. By the end of this course, you will be able to:

Define your target market and understand why it matters

Identify your target customer and learn about their needs

Determine if your product or service solves a real problem

Understand the difference between being innovative and disruptive

Develop an effective go-to-market plan that delivers on your promise

Create a roadmap for success

From the lesson

Step 1: Defining Your Target Market

This module walks you through the first step of developing a go-to- market strategy. You’ll define your target market, which includes understanding who your target customer is, where they live and work, and what their problems are. In addition, you’ll learn about the importance of knowing your competitive landscape and how to leverage existing data sources to help you make informed decisions.

Step 2: Identifying Your Target Customer

This module walks you though the second step of developing a go to market strategy. You’ll identify your target customer—who they are, where they live, and what their problems might be. Additionally, you’ll learn about how to use social media to gain insight into your target customer’s buying behavior.

Step 3: Determining Whether Your Solution Is Unique Enough to Stand Out From Competitors

This module walks you through the third step of developing a go market strategy. You’ll learn how to evaluate your product or service against your competition. Specifically, you’ll learn how to answer questions like “What makes my product different?” and “How am I better than my competitors?”.

Step 4: Figure Out How You’re Able to Deliver Value to Your Target Audience

This module walks through the fourth and final step of developing a go marketing strategy. You’ll learn the key components of delivering value to your target audience and how to build a compelling story around your product or service.

By the end of this course you will know:

Who your target market is

Where they live and work

What their problems are

Why you need to know all of this information

Why it’s important to develop a go-to-market strategy

How to develop a go-market strategy

What steps to take to complete the process

Who this course is for: This course is perfect for anyone looking to launch a new business or grow an established one. It’s ideal for entrepreneurs, marketers, salespeople, and anyone else with a role in building a company.


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In this article, we’ve walked you through every step of creating a go-to- market strategy. We’ve covered everything from defining your target market to determining whether your solution is unique enough to stand out from your competitors. Now that you have a clear idea of what you want to accomplish, let’s dive into the next step—figuring out how you’re able to deliver value to your target audience.


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