How do you develop a go-to-market strategy? What should you consider before launching your new product or service?
A go-to-market (GTM) strategy is the plan for how you’re going to get customers to try out your product or service. This involves thinking through who your target audience is, where they live, what their problems are, and how you’re uniquely positioned to solve them.
To create a successful GTM strategy, start by defining your target customer. Next, identify the problem you want to solve. Then, determine whether your solution is unique enough to stand out from competitors. Finally, figure out how you’re able to deliver value to your target audience. Once you have these answers, you can begin developing a comprehensive GTM strategy.
In this course, we’ll walk through each step of creating a successful GTM strategy. We’ll also discuss best practices for implementing your strategy in practice. By the end of this course, you will be able to:
Define your target market and understand why it matters
Identify your target customer and learn about their needs
Determine if your product or service solves a real problem
Understand the difference between being innovative and disruptive
Develop an effective go-to-market plan that delivers on your promise
Create a roadmap for success
From the lesson
Step 1: Defining Your Target Market
This module walks you through the first step of developing a go-to- market strategy. You’ll define your target market, which includes understanding who your target customer is, where they live and work, and what their problems are. In addition, you’ll learn about the importance of knowing your competitive landscape and how to leverage existing data sources to help you make informed decisions.
Step 2: Identifying Your Target Customer
This module walks you though the second step of developing a go to market strategy. You’ll identify your target customer—who they are, where they live, and what their problems might be. Additionally, you’ll learn about how to use social media to gain insight into your target customer’s buying behavior.
Step 3: Determining Whether Your Solution Is Unique Enough to Stand Out From Competitors
This module walks you through the third step of developing a go market strategy. You’ll learn how to evaluate your product or service against your competition. Specifically, you’ll learn how to answer questions like “What makes my product different?” and “How am I better than my competitors?”.
Step 4: Figure Out How You’re Able to Deliver Value to Your Target Audience
This module walks through the fourth and final step of developing a go marketing strategy. You’ll learn the key components of delivering value to your target audience and how to build a compelling story around your product or service.
By the end of this course you will know:
Who your target market is
Where they live and work
What their problems are
Why you need to know all of this information
Why it’s important to develop a go-to-market strategy
How to develop a go-market strategy
What steps to take to complete the process
Who this course is for: This course is perfect for anyone looking to launch a new business or grow an established one. It’s ideal for entrepreneurs, marketers, salespeople, and anyone else with a role in building a company.
Learn how to set up a meeting room using GoToMeeting and Google Hangouts.
Learn how to get started with GTX Pro, our cloud-based video conferencing platform.
Learn how to deploy and manage a private version of GTX Enterprise.
Learn how to host a webinar using GoToWebinar.
Learn how to schedule meetings using GoToMeetings.
Learn how to create a chatroom using GoToChat.
Learn how to share documents using GoToDocs.
Learn how to upload files to Drive from within GTX.
Learn how to send emails from within GTX. Use Gmail or Office 365 accounts.
Learn how to add sites to GTX.
Learn how to create tasks using GTXTask.
Learn how to create calendars using GTXCalendar.
Learn how to create forms using GTXForms.
Learn how to create reports using GTXReports.
Learn how to analyze data using GTXAnalytics.
Learn how to sync contacts between your computer and GTX.
Learn how to upload and download files using GTXFiles.
Learn how to view PDFs, Word docs, Excel sheets, PowerPoint presentations, and more.
Learn how to store notes on your device or online using GTXNotes.
Learn how to edit images, videos, audio, and other multimedia content using GTXMedia.
In this article, we’ve walked you through every step of creating a go-to- market strategy. We’ve covered everything from defining your target market to determining whether your solution is unique enough to stand out from your competitors. Now that you have a clear idea of what you want to accomplish, let’s dive into the next step—figuring out how you’re able to deliver value to your target audience.