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Shaping a Growth Strategy for our Organization


7 Sep, 2021

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growth strategy

How important is it for us to develop a growth strategy for our organization? What should we consider before developing such a plan?

The term “growth strategy” refers to a formal approach to achieving organizational goals through the development of new markets or customers. This type of strategic thinking has become increasingly important in today’s competitive environment.

Growth strategies are often developed at the highest levels of organizations. They usually involve the identification of opportunities, the creation of plans, and the implementation of actions. The process can be quite complex and requires careful consideration by senior management.

How Important Is It To Develop A Growth Strategy For Our Organization?

What Should We Consider Before Developing Such A Plan?

The Term “Growth Strategy” Refers To A Formal Approach To Achieve Organizational Goals Through The Development Of New Markets Or Customers.

Growth Strategies Are Often Developed At The Highest Levels Of Organizations.

They Usually Involve The Identification Of Opportunities, The Creation Of Plans And The Implementation Of Actions.

The Process Can Be Quite Complex And Requires Careful Thought By Senior Management.

A Growth Strategy May Include:

Identification of Opportunities

Creating a Vision Statement

Developing an Action Plan

Implementing the Plan

In this aricle you will learn how to identify potential business opportunities, create a vision statement, develop a detailed action plan, implement the plan, and measure its success.

You will also learn about the importance of creating a culture that supports your growth strategy. Finally, you will explore ways to overcome common obstacles when implementing a growth strategy.

The foundation for understanding and successfully managing growth strategies. You will gain insight into the following topics:

• Identifying Business Opportunities

• Creating a Vision Statement

• Defining Your Mission

• Setting Goals

• Building a Culture That Supports Growth

• Implementing a Growth Strategy

• Measuring Success

This course is intended as an introduction to the field of growth strategy. However, if you already have some background knowledge in these areas, you may find additional value in taking the course again.

Business Models

In this module you will learn about different types of businesses and their characteristics. You will also learn about the four main models of business (the product-service model, the market-based model, the network-based model, and the social enterprise model).

Strategic Planning

In this module you’ll learn about the purpose of strategic planning and why it’s so important for companies to do it well. You will also learn what makes a good strategic plan and how to write one.

Organizational Dynamics

In this module you’ll learn about the factors that influence people within an organization. You’ll also learn about the concept of organizational dynamics and how it affects the way people behave.


In this module you’re going to learn about leadership styles and how they affect the performance of individuals and teams. You will also learn more about the qualities of effective leaders and how to recognize them.


In this module you are going to learn about marketing, including the difference between marketing and advertising, and the role of marketing in the overall strategy of a company.


In this module we are going to talk about sales, the process of selling, and how to sell effectively.


In this module, we will discuss accounting basics, such as financial statements, cost accounting, and income statements.

Human Resources

In this module I am going to teach you about human resources and how they can be used to improve employee productivity and satisfaction.

Corporate Governance

In this module, we are going to talk more about corporate governance, which includes board of directors, shareholders, audit committee, and other aspects of corporate governance.

Financial Management

In this module, you will learn about financial management, including budgeting, cash flow forecasting, and financial reporting.

Operations Management

In this module we will cover operations management, which includes production scheduling, inventory control, quality assurance, and many others.

Management Information Systems

In this module, I’m going to teach you about management information systems, which include ERP, CRM, SCORM, and other tools that help manage data and processes.


In this module, there will be a lot of technology-related content, including cloud computing, mobile devices, big data, social media, and much more!

Michael L. Smith

Associate Professor, University of Illinois at Chicago

From the lesson

Module 1: Business Models

This module covers the basic concepts related to business models. We will start with the definition of a business model and then move on to the four main models of businesses. Finally, we will look at the differences between each type of business model. By the end of this module, you should know what a business model is, what are the four major types of business models, and the differences between each type.

Business Models

In this module, students will learn about the different types of business models. They will understand the differences between each type, and they will be able to identify the most appropriate type of business model for their own business idea.

The Four Main Types Of Business Models

In this module students will learn about the four main types of business models: Product/Market Model, Market Model, Service Model, and Hybrid Model. Each type has its advantages and disadvantages, so it’s important to choose one that best fits your business idea.

Product/Market Model

This type of business model focuses primarily on the product or service itself. It is usually associated with high-tech industries like software development, electronics manufacturing, and telecommunications services. The advantage of this model is that it allows you to focus only on developing products or providing services without having to worry about all the other parts of running a business. However, if the market does not exist yet, then you may have difficulty finding customers.

Market Model

This type is similar to the product/market model, but instead of focusing on the product or service, it focuses on the market. If you can find a large enough market for your product or service, then you don’t need to worry too much about creating a product or service. You just need to make sure that people want your product or service. The disadvantage of this model is that you might not be able to create something new because you already have competition in the market.

Service Model

This type of business model focuses on providing services rather than selling products. For example, an accountant could provide accounting services to small businesses. The advantage of this type of business model is that you do not need to develop any products or services. But, you still need to figure out how to get clients. Another advantage of this type of model is that you can offer a wide variety of services, unlike the product/market model where you only sell one thing.

Hybrid Model

This type combines elements from both the product/market model and the market model. For example, a company could sell both products and services. Or, a company could sell products while also offering consulting services. The advantage of the hybrid model is that it gives companies flexibility in terms of how they structure their business.

Differences Between Business Models

Each type of business model has its advantages and disadvantages. So, when choosing which type of business model to use, it’s important to consider those benefits and drawbacks. Here are some examples of the differences between each type:

Product/Market Model – Products/Services

Market Model – Markets

Service Model – Services

Hybrid Model – Products & Services

Advantages of Different Types of Business Models

Here are some advantages of each type of business model:

Product/Market Model – High profit margins

Market Model – Low start up costs

Service Model – Flexibility

Disadvantages of Different Types of Busines Models

Here are some disadvantages of each type of business models:

Product/Market Mode – No control over price

Market Model – Limited growth potential

Service Model – Requires expertise

Hybrid Model – Too many moving parts

Choosing the Right Type of Business Model

After learning about the different types of models, you should now be able to decide which one would work best for your organization. There are several factors that will help you determine what type of model works best for you.


The choice of business model depends on the industry, size, and purpose of your organization. When deciding which type of business model you should choose.


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