What does your company stand for? What values do you want to convey to your customers? How do you want them to perceive your brand?
A good vision and mission statement helps companies define their purpose and goals. They also serve as a guidepost for employees and stakeholders alike.
A well-written vision and mission statement can help businesses achieve success. In addition, they provide a framework for building a strong culture and guiding decision-making processes.
How to Write a Mission Statement
Writing a mission statement requires careful planning. Start by defining the overall purpose of the organization. Next, think about what kind of services or products the organization offers. Finally, consider how those services benefit the client. You’ll need to make sure that each element of the mission statement complements the others.
What is a Mission Statement?
Mission statements are written documents that describe what an organization stands for and why it exists. The document should be short (3–5 sentences) and specific about the organization’s purpose. It may include some of the following elements:
An organizational goal or objective
A description of the services offered by the organization
A list of products or services provided by the organization
A description of how the organization will accomplish its objectives
An organizational goal or objective
An organizational goal or objective is typically stated in the form “To provide X service.” This is followed by a verb phrase such as “to offer” or “to deliver,” which describes the type of product or service being offered. For example, one mission statement might read: “Our mission is to provide quality customer service.” Another could state: “We strive to ensure our clients receive prompt and reliable service.”
A description of the services offered by the organization
The second part of a mission statement usually describes the services offered by the business. A typical sentence would state something like this: “We are committed to providing high-quality products at competitive prices.” Or, another common sentence would say: “We are dedicated to providing excellence in all areas of our work.”
A list of products/services provided by the organization
This section lists the products or services offered by the organization. A typical sentence might state: “We sell and distribute a wide variety of products including books, software, clothing, food, etc.”
A description of how an organization will accomplish its objectives
This section provides information on how an organization plans to achieve its goals. An example of a sentence from a mission statement might look like this: “We plan to achieve our goals through effective communication with our clients.”
The following are some of the most inspiring company vision statements that we have come across:
“We believe in the power of ideas to change the world. We live by our values of respect, integrity, and innovation. Our goal is to be an industry leader through quality products and services at affordable prices.” – Epson America Inc.
“Our vision is to become the leading provider of digital printing solutions worldwide.” – Xerox Corporation
“To create a better tomorrow for all people by delivering innovative technology and services that make life easier, safer and more enjoyable.” – AT&T
“We will be the best place to work because we care about our people, offer opportunities for growth and development, encourage diversity and inclusion, and value our community.” – Comcast Cable Communications
“We strive to be the most trusted name in media, offering consumers access to information, entertainment, and each other.” – Time Warner Inc.
“We think differently. We act with courage. And we pursue excellence every day.” – Disney
“We recognize the need to continuously improve and innovate so that we remain competitive and relevant in an ever-changing environment.” – General Electric
“We envision a future where everyone has access to high-quality education and opportunity.” – The Walt Disney Company
“We aim to inspire, challenge and connect humanity.” – Facebook
“We seek to be the best employer and workplace in the world.” – Google Inc.
‘We are committed to providing exceptional customer service.’ – Nordstrom
“We are dedicated to bringing our customers the best experience possible.” – Southwest Airlines Co.
“Our vision is to enhance the way people live, work and play. To do this, we must continually develop new ways to deliver innovative products and services that meet consumer needs.” – United Parcel Service Inc.
”We are committed to creating a safe, secure and supportive working environment for our associates.” – Walmart
“We aspire to be the premier provider of cloud infrastructure, software and professional services to organizations around the globe.” – Amazon.com
“We believe that great products should not only look great but feel great too. That’s why we design our products with you in mind.” – Apple Inc.
“We want to be the first choice for anyone who wants to buy or sell anything online.” – eBay
“We’re committed to being the best place to work. We’ll give you the tools and resources you need to succeed, and we’ll reward your hard work with competitive pay and benefits.” – Salesforce.com
“We believe in putting our customers’ interests first. We provide them with top-notch products and services, while also giving back to the communities where they operate.” – Bank of America
“We understand that the true measure of success is how well we treat those outside our own family and friends.” – Costco Wholesale Corp.
“At Starbucks, we’re passionate about making a positive impact on society and the planet. By focusing on environmental responsibility and social responsibility, we hope to leave the earth a little bit better than when we found it.” – Starbucks
“We exist to enrich lives through our creativity, innovation and commitment to quality.” – Target Corporation
“We have been and always will be a company driven by a single purpose: to serve the millions of members of our military and their families.” – Walgreens Boots Alliance
“We build brands that matter. Our goal is simple: To be the best at what we do.” – Marriott International
“We strive to make a difference in the lives of others.” – Johnson & Johnson
“We create long-lasting value for all stakeholders by delivering superior products and services; building trust and integrity; and demonstrating leadership in business ethics, corporate citizenship and community involvement.” – Kimberly-Clark Corporation
“The mission of the University of Wisconsin Foundation is to support the university’s academic programs, student life, research and public service missions.” – The University of Wisconsin Foundation
“We aim to become the world leader in the development of sustainable energy technologies.” – Eon
“We seek to be the most trusted and respected global retailer in the world.” – Walmart Stores, Inc.
“We envision a future where everyone can afford to live comfortably without worrying about money.” – Home Depot
“To be the leading provider of innovative technology solutions that enable people everywhere to securely connect, share and collaborate anytime, anywhere.” – Cisco Systems
“We are dedicated to providing a safe and healthy workplace for our employees and their families.’ – Lowe’s Companies
“Our vision is to be an industry leader in customer satisfaction and product safety.” – Procter & Gamble
“We will continue to innovate so that every day you wake up feeling more confident and energized, knowing that there is no limit to what you can accomplish.” – Apple Inc.
‘We aspire to be the number one brand in the world.’ – Nike, Inc.
“We strive to be the best employer possible.” – Best Buy Co., Inc.
“We want to be the world’s most valuable brand.” – Google, Inc.
“If I had my way, I’d spend the rest of my life sitting on a beach sipping cocktails.” – Jack Nicholson
“What we’ve done here today is not just important to us, but vital to the future of this country.” – President George W. Bush, announcing the end of major combat operations in Iraq (2003)
“I am a firm believer in the United States Constitution. It has served this nation very well over 200 years, and I don’t think it should be amended easily or quickly.” – Senator John McCain (R-AZ), on his opposition to the proposed “McCain-Feingold Act”, which would amend the U.S. Constitution to allow Congress to regulate campaign spending
“Today marks a new beginning for the Federal Reserve System. We pledge to be vigilant stewards of taxpayers’ dollars. This means that we must remain focused on achieving full employment and price stability. At the same time, we will work to strengthen the financial system and promote economic growth.” – Chairman Ben Bernanke, Fed Open Market Committee Meeting, June 18, 2008
“The U.S. economy is going through a critical transition. Our challenge is how to get through this period with minimal damage to the economy and society as a whole. To do that, we need to understand the forces at play and develop policies that address them effectively.” – Chairman Ben Bernake, August 2, 2007
“It is my hope that we have learned from the past mistakes of the last administration. But if we fail to act now, then we may face even worse consequences down the road.” – President George W Bush, September 26, 2001
“In times of war, the president does whatever he deems necessary to protect the security of the American people.” – President George WBush, April 20, 2003
“There are two types of people: those who go into debt to buy things they don’t need, and those who borrow money to pay off other people they don’t know.” – Warren Buffett
“A good business plan is like a parachute. You never know when it might come in handy.” – Jeff Bezos
“I’m not sure anyone knows what’success’ really means anymore… Success is about having fun while doing something you love.” – Steve Jobs
“When you’re young, you look upon your elders as being perfect, because they know everything. When you grow older, you realize that some of them were younger than you, and they knew less than you do now.” – Mark Twain
“The only thing necessary for the triumph of evil is for good men to do nothing.” – Edmund Burke
“Our greatest weakness lies in giving up. The most certain test of truth is victory.” – Ralph Waldo Emerson
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” – Stephen Hawking
“To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty, to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; to know even one life has breathed easier because you lived — this is to have succeeded.” – Ralph Waldo Emmerson
“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupery
“We become responsible, not for what we should do but for what we do.” – Aldous Huxley
“I am always trying to do what I would call ‘the impossible.’ What I mean is, I try to live without any illusions whatsoever.” – Albert Einstein
“Success consists of going from failure to failure without loss of enthusiasm.” – Winston Churchill
“I think the law of averages says there will be another recession within six months.” – Alan Greenspan
“One of the great dangers in life is taking an idea too seriously.” – Kurt Vonnegut
“Doing the right thing is usually more expensive than doing wrong.” – Randy Pausch
“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” – Howard Aiken
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” -Steve Jobs
“It doesn’t matter how many years you’ve been writing code, if you haven’t shipped anything yet, you’re still learning.” – Paul Buchheit
“There are two ways to live: You can live as though nothing is a miracle. Or you can live as though everything is a miracle.” – Albert Schweitzer
“A man who fights monsters must see to it that in the process he does not become a monster. And when you look long into an abyss, the abyss also looks into you.” – Friedrich Nietzsche
“I believe that the simplest answer generally tends to be correct.” – Thomas Jefferson
“In order to succeed, all you need is ignorance, confidence, and a thick skin.” – Mark Cuban
“The best way to predict the future is to create it.” – Peter Drucker
“Be the change you wish to see in the world.” – Mahatma Gandhi
“The person who never made a mistake never tried anything new.” – Albert Einstein
Monday, November 16, 2009
After reading through the above statements, you may feel like you’ve seen some familiar words before. But these quotes are just a small sample of the wisdom that exists around us every day. We could spend hours searching the Internet for more inspirational quotes, but instead we chose to share only a few of our favorites.
You might say that this article was simply a collection of random thoughts, but that wouldn’t be entirely accurate. The purpose of this article was to provide inspiration, motivation, and encouragement for you to pursue your dreams. We hope that you were able to find something here that helped you on your journey.