MailerLite Email Marketing tool review 2021 | SproutCluster

February 02, 2019
MailerLite Review

Mailerlite is a powerful email marketing software that helps you send bulk emails from your computer without having to pay expensive fees.

The cost of sending out emails has become prohibitively high over time. This is because of the high costs associated with using third party services such as Google Apps or Microsoft Office 365.

This is where MailerLite comes into play. It allows you to send emails at no cost, even if you don’t have a dedicated server. In addition, it also offers features such as analytics, autoresponders, and segmentation.

If you are looking for an easy-to-use email marketing solution, then this is the right choice for you!

What Is MailerLite?

MailerLite is one of the best email marketing tools available in the market today. It was created by a team of experts who wanted to make sure that everyone can benefit from their product.

This is why they made sure that the user interface is very simple, so anyone can use it easily. They also made sure that there are many options available to help users get the most out of their service.

In addition, MailerLite offers a free trial version which gives you access to all its features. You will be able to test everything before making any payments.

How Does MailerLite Work?

In order to understand how MailerLite works, we need to first look at what makes up an email campaign.

An email campaign consists of three main parts:

1) The subject line – This is the part of the email that catches people’s attention. It should contain information about the content of the email, but not too much. People want to know what they are getting themselves into when they click on an email.

2) The body text – This is the actual message that contains all the important details regarding the offer. Make sure that you include links to other pages within the website, so that people can learn more about the topic.

3) The call to action (CTA) – This is the button or link that encourages someone to take some kind of action. For example, if you are selling something online, then the CTA might be “Buy Now” or “Click Here”.

Once you have these elements ready, you can start creating your email campaigns. You can do this manually or through automation.

Manual creation means that you create each element separately. Automation, however, allows you to create multiple messages automatically based on certain criteria.

For instance, you could set up automated emails based on the date of the month. These would go out every day, reminding people to buy.

You can also automate emails based on specific events. For example, you could set up automatic emails whenever someone signs up for your newsletter.

When you are done, you can preview the email and see whether it looks good or not. If it does, then you can schedule it to go out later. Otherwise, you can change things until you find something that looks great.

Features Of MailerLite

MailerLite offers many different features that allow you to customize your campaigns in ways that were never possible before.

Here are some of the key features of MailerLite:

• Analytics – This feature enables you to track the performance of your campaigns. You can view data such as open rates, clicks, bounces, etc.

• Bulk Emails – One of the biggest problems with email marketing is that sending individual emails takes time. With MailerLite, you can send hundreds or even thousands of emails at once.

• Campaign Templates – Creating new campaigns is easier than ever thanks to templates. You can save them and reuse them again and again.

• Content Management System – While MailerLite has built-in analytics, you still need to manage your own content. That’s where the CMS comes in handy. You can add images, videos, and other files without having to worry about formatting issues.

• Drag & Drop Editor – When designing your emails, you don’t always have to use HTML code. Instead, you can just drag and drop items from one place to another.

• Scheduling – You can easily schedule your campaigns to go out at particular times. You can choose between daily, weekly, monthly, or yearly schedules.

• Social Sharing Buttons – You can share your emails directly to social media sites like Facebook and Twitter.

• Tracking Links – All of your campaigns are linked together by tracking codes. These codes enable you to keep track of who opened the emails, clicked on the links, and so on.

How To Use Mailer Lite?

In order to get started using MailerLite, simply visit their homepage and sign up for a free account. Once you have signed up, you will receive an email with instructions on how to download the software.

The first thing you should do when installing the program is to select which type of campaign you want to run. There are three options available:

1) Single Message – In this case, you only send one email.

2) Newsletter – In this case, the email goes out every week or month.

3) Reminder – In this case, an email goes out periodically, but it doesn’t contain any content. It serves more of a reminder purpose.

After selecting which kind of campaign you want to create, you can start creating your email. The process is pretty simple. First, you enter all of the information into the form. Then, you click “Create”. After that, you can preview your email and make changes if necessary.

Once you are satisfied with the design, you can schedule it to be sent out later. You can also edit the text, add images, and adjust colors.

MailerLite Pricing Plans

There are two pricing plans available:

1) Free Plan – With this plan, you can send up to 100 emails per month. However, there are no reports or analytics included.

2) Pro Plan – For $9.99/month, you can send unlimited emails. Plus, you get access to all of the features mentioned above.


MailerLite is a great way to automate your email marketing efforts. It makes it easy to send bulk emails while providing detailed analytics. If you are looking for a reliable email marketing tool, then MailerLite might be perfect for you.


Satish Kumar is the founder of SproutCluster. He has built a strong 6-figure online business around Tech, Blogging, SEO, Digital Marketing, etc..

Related Articles

21+ Examples of Email Marketing Campaigns [Template]

21+ Examples of Email Marketing Campaigns [Template]

Email marketing has become a powerful tool for businesses to reach their target audience. If you want to get started with email marketing, then you should start with these 21+ examples of email marketing campaign templates. Email marketing is a great way to stay in...

read more
Cloudways Hosting Review 2023

Cloudways Hosting Review 2023

Cloudways is a cloud hosting provider that offers shared web hosting plans at affordable prices. Their service is designed to provide customers with a reliable and secure environment where they can host their websites. Cloudways was founded in 2012 and has since grown...

read more
A2 Hosting Review 2022

A2 Hosting Review 2022

Are you looking for a reliable web hosting provider? If yes, then you should check out our review of A2 Hosting. This company offers some of the cheapest plans around, and they also offer a free domain name. A2 Hosting was founded in 2003 and has grown into a...

read more


Submit a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Pin It on Pinterest

Share This