Email Newsletter Guide

Writing and designing actionable communication over the e-mail newsletter is not an easy task, and it is the key to big success to generate high revenue.

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Email Newsletter Guide E-book

About The Book

How to Create the Perfect Email Subject Line?

There are many factors that need to be taken into consideration when writing an email subject line. You have to keep in mind your audience, the offer, the type of email, and your company’s branding.

Tips on Writing a Personalized Email Template That Connects With Your Reader

Personalizing your email can be as easy as reading through your customer’s previous emails, finding things they mention, and adding them to future emails. You could also personalize by adding in some behind-the-scenes information about you or the company you work for.

The best way to make sure that your content is personalized is to think of your reader’s goals and figure out how

Emails have replaced a lot of the personal interactions in our lives. They are a new channel for customer support and lead generation. But what differentiates an email from a text message or social media post is that it is personalized to the reader.

What’s inside


Inbox Delivery

First Priority


Open Rate

High is Good.


Bounce Rate

Zero is Good


Email Newsletter

Time Matters


Email Templates

Easy to Create


Email Signature

Unique Identification

Chapter 1

The first thing you’ll need to do is to determine what you want your email newsletter to say – what are the benefits, how does it work, why should people subscribe? Determine your purpose and stay true to that throughout the design process.

Next, think about what kind of content you want to include in your email and how often it needs to be sent – for example: daily, weekly, monthly. Set up a schedule and stick with it!

Emails are one of the most important and readily available marketing tools for small businesses. A well-written email newsletter can keep your customers informed about what’s going on with your business and make them eager to buy from you again.

However, emails that don’t follow best practices or that use spammy tactics can be easily recognized by recipients and may hurt the sender’s prospects of reaching a wider audience. To make sure that your email newsletters are effective, we’ve compiled a list of guidelines for you to follow:

1. Know Your Audience
2. Make It Personal
3. Write Effective Headlines
4. Use the right tone
5. Include Photos
6. Keep Your Emails Short
7. Include Links
8. Include Social Media Buttons

With a subscriber list, you will always have a fresh audience for your content. This can be beneficial to bloggers or anyone who needs to reach out to a targeted audience.

The tips that we have mentioned below are very helpful in growing your subscriber list. The first thing is creating interesting content and the second is being consistent with posting every week/month/quarter etc., The third tip is providing relevant updates and the fourth one is providing freebies that people would want. And lastly, it’s important to have a link in your bio that leads back to your profile page so people can subscribe afterwards.



It is important to choose the right newsletter software. The best ones are known for their elegant design and convenient functionality.

Some of the best tools for creating newsletters are: MailChimp, Constant Contact, AWeber, Campaign Monitor, and Emma.

When I first started reading this book, I didn't expect very much from it. However, as it turns out, it has an awful lot of interesting and specialist tips that help improve your e-newsletter open rate. It is well written, constructed and formatted and I'm very pleased with it. Thank you.

John on Email Newsletter Guide.

About the author.

Satish Kumar

Hey, There!
I’m Satish.

I love to work on Digital and Internet media, working with several startups and entrepreneurs.

I have completed my Master in Computer Application in 2011 and started my career as an IT Engineer. I came to know about blogging during my early university years, and it interested me as something in which I can invest my money and time so here I am as a digital marketer and blogger, earning and enjoying through online media and internet.

My Mission

“I want to educate maximum people around me about passive income and how to make it. My mission is to help people to earn online and maintain dot com lifestyle.”

Satish Kumar

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