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How to Do Keyword Research for Your Blog or Website


17 May, 2019

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Keyword Research

How to do keyword research for my blog or website?

Keyword research is an important part of SEO (search engine optimization). It helps you determine which keywords to target and where to place them on your site.

You should always start out by brainstorming ideas for your blog posts. Then, you’ll want to create a spreadsheet to track your ideas. Once you’ve got some good ones, you can begin researching each idea using Google Trends. This tool allows you to see how often certain terms are searched for. The more popular the term is, the higher it will rank in search results.

Once you have this information, you’ll be able to write content that’s optimized for both users and search engines.

What is Keyword Research and Why You Need it?

The first thing you need to know about keyword research is that there are two types: paid and unpaid. Paid keyword research involves buying advertising space from a third-party company like Google AdWords. If you use this method, you’re basically paying for every click on your ads.

Paid keyword research may seem appealing because it costs less than doing all the work yourself. But if you don’t get the traffic you expected, it could cost you money.

Unpaid keyword research is just as simple as the name suggests. You simply look for keywords that people are already searching for. When you find one, you add it to your list.

If you want to build authority around your niche, then keyword research is essential. People who are looking for what you offer are probably already searching for those words. By targeting these phrases, you’re going to attract more visitors.

But before you jump into keyword research, make sure you have a clear understanding of what it is. Here’s everything you need to know.

Steps to Perform Unpaid Keyword Research

To perform unpaid keyword research, you’ll need to find out what people are searching for online. There are several ways to do this.

One way is to visit Google Trends. Google Trends allows you to compare searches for different keywords over time. For example, you might want to compare searches for “buy” versus “sell.” Or maybe you want to check the popularity of various products.

Another option is to use the free version of SEMrush. This service offers many tools for analyzing data. One of its features is a free keyword suggestion tool. To use it, enter any word or phrase into the box at the top right corner of the page.

SEMrush will give you suggestions based on their algorithm. Some of the suggestions include similar keywords, long tail keywords, and related keywords.

You can also conduct your own keyword research. Start with brainstorming ideas. Write down anything that comes to mind. Next, think about what kind of topics you’d like to cover. Finally, go through your notes and pick out the best ideas.

After you’ve found a few great ideas, it’s time to narrow things down. Look for commonalities among your ideas. What words appear in multiple lists? Which ones are used together most frequently? These are the keywords you want to focus on.

Now that you understand why you need to perform keyword research, let’s take a closer look at some of the other important aspects of this process.

Keywords Are Important

When you start writing blog posts, you should always consider where they would rank in search results. After all, when someone performs an internet search for something, they expect to see certain websites come up.

So how do you ensure your website shows up on the first pages of search engine results? You need to know which keywords to use. And you need to target them correctly.

For instance, if you sell dog food, you’re not likely to be successful using the term “dog food.” Instead, you should use terms such as “best dog foods,” “what is dog food made from?” or “top 10 dog foods.”

It’s important to note that not every person who uses a particular keyword will end up buying your product. However, if you target the right audience, you stand a good chance of converting them into customers.

The same goes for your blog posts. If you write content about gardening, you shouldn’t just use the word “gardening.” Instead, you should talk about specific plants, flowers, vegetables, etc.

If you don’t know much about SEO (search engine optimization), there are plenty of resources available to help you learn more. But regardless of whether you’re new to SEO or an experienced blogger, here are three tips to remember:

1. Choose high-quality keywords. When you choose keywords, keep in mind that you want to create content that people actually want to read. That means focusing on long-tail keywords instead of broad match keywords.

2. Use synonyms. Synonyms aren’t necessarily bad. In fact, they’re often very helpful. They make it easier for users to find exactly what they’re looking for.

3. Make sure your titles and meta descriptions are optimized. The title tag and meta description are two of the most important parts of your webpage. They’re also one of the easiest ways to optimize your site.

Here’s How To Perform Keyword Research For A WordPress Site

WordPress has hundreds of plugins that allow you to easily add different tools to your site. One of these plugins is Yoast SEO. It allows you to quickly analyze your content by highlighting issues such as duplicate content, misspelled words, and missing tags.

Once you have Yoast installed on your site, simply click the “SEO” tab to view the various metrics it provides. This includes information such as the percentage of unique visitors per day, top keywords, and so forth.

You can even download a spreadsheet containing all of the data. By analyzing each page individually, you’ll get a better idea of which areas of your site need improvement.

Once you’ve completed your analysis, you’ll want to narrow down your list of keywords based on their performance. Here are a few suggestions:

• High-volume keywords. These are typically short phrases with low competition. As a result, they tend to produce higher conversion rates than longer, less popular keywords.

• Long-tail keywords. These are longer phrases that usually contain several words. They generally have lower volumes but higher search volumes.

• Low-competition keywords. These are used when your business focuses on a niche market. Because there are fewer competitors, you can expect to see higher conversions.

• Negative keywords. These are keywords that you wish to exclude from any search queries. For example, if you sell pet products, you may include dog food, cat food, etc.

• Related terms. These are keywords that are similar to your main keywords. You can use this strategy to increase traffic to your website without having to invest too much time or money.

Using Google Analytics is another way to gain insight into how your visitors interact with your site. With Google Analytics, you can track everything from where your visitors come from to how many pages they visit.

If you’d like to learn more about optimizing your blog, I recommend checking out my other posts on the subject.

Doing keyword research will not only help you understand what keywords your audience uses while searching online, but it will also give you ideas for future posts.

Keywords are extremely powerful. When done correctly, they can bring huge amounts of traffic to your website. However, if you do not know how to properly research them, you could end up wasting a lot of time and money.

In this article, we’ll be going over some of the basics of keyword research. We’ll discuss how to perform keyword research for a website using both free and paid methods.

Keyword Research Tips | How to Find Out What People Are Searching Online

The first step in performing keyword research is choosing the right keywords. There are three types of keywords: long tail, broad match, and exact match.

When choosing a keyword type, you should consider whether it has high volume (how often people search for it), low competition (the number of websites competing for those searches), and high relevance (whether or not the phrase is relevant to your content).

When narrowing down your list of keywords, keep these things in mind:

• Avoid including misspellings and common spelling variations. For example, “buy” is considered a broader term than “buying.” If you are selling something, don’t try to rank for “buy.” Instead, choose a specific product name such as “Buy X” or “X Buy.”

• Choose keywords that are related to your website’s topic. This means that you shouldn’t pick keywords that are completely unrelated to your website’s content.

• Include keywords that are relevant to your target audience. For example, if your website sells video games, you wouldn’t want to include keywords such as “free movies.”

• Limit your keyword list to no more than 30 words. Longer phrases are harder to optimize for and can slow down your page load times.

Once you have narrowed down your list of potential keywords, you need to determine which ones to go after. In order to find out which keywords are most effective, you’ll need to run a few different keyword tools.

Some of the best free keyword research tools include:

Google AdWords Keyword Planner – The Google AdWords Keyword Plan tool allows you to enter multiple keywords at once and get an idea of their monthly search volumes. It also provides suggestions for new keywords and offers a breakdown of each keyword’s average position within the results page.

Google Trends – This popular tool lets you see historical data about any given keyword. You can use it to figure out which terms are currently hot and which are trending downward.

Keyword Competitiveness – This tool helps you identify keywords with low competition by comparing their estimated search volumes against a range of competitors’ search volumes.

Keyword Difficulty – This tool measures the difficulty of a keyword based on its length, frequency, and competitiveness.

• Use the Google Analytics Keyword Tool – This tool will help you see what keywords are bringing visitors to your site. Simply input your URL into the tool and select the country where you would like to see your analytics data. Then click Go!

• Use Google Insights for Search – This tool shows you the popularity of various keywords in real-time. You can even set up filters so that you only view certain keywords.

Paid Keyword Tools

There are many paid keyword research tools available online. However, unless you’re willing to pay a subscription fee, they won’t be able to give you the same kind of detailed information that the free tools offer.

Here are some of the best paid keyword research tools:

Long Tail Pro – With this tool, you can create custom reports that show you how many searches there were for any particular keyword over a period of time. You can also export all of your data into Excel files.

SEMRush – This tool gives you access to a variety of metrics when searching for keywords. You can compare the performance of one keyword versus another using several different variables.

Searchmetrics – This tool has a wide array of features that allow you to track any number of keywords at once. You can then analyze those keywords further by looking at traffic trends, bounce rates, conversion rates, etc.

SEMrush Keywords Explorer – This tool allows you to build lists of hundreds of keywords at once. Once you’ve created your list, you can filter them based on specific criteria such as industry, location, and language.

Wordtracker – This tool is designed specifically for SEO professionals. It includes a database of over 1 million keywords along with related content and backlinks.


The most important thing to remember when doing keyword research is that you don’t want to choose too broad a term. If you do, your blog or website may not rank well because people might be searching for something else instead. Instead, focus on choosing a few words that describe your topic very well.

You should also make sure that your chosen keywords are relevant to your audience. If you have a blog about cooking, for example, you wouldn’t want to choose “cooking” as a keyword because it’s too generic. Instead, try to find a word that describes exactly what you write about.

You’ll notice that I didn’t include a lot of examples in this article. That’s because good keyword research takes practice. There’s no way around it. But if you keep practicing, you’ll get better at identifying the right keywords for your blog or website.


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