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What is Blog Marketing?


19 May, 2019

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Blog Marketing

Blogging has become a part of our daily lives. Blogging is a great way to share your thoughts and opinions with the world. In fact, according to HubSpot, blogging is the number one strategy for generating leads and driving sales.

Blogs are essentially websites where you write articles and post them online. They are usually written in chronological order, and they are often updated regularly. The idea behind blogs is simple: provide useful information or entertainment to readers.

A blog is a type of website that allows you to publish text and multimedia content. There are two types of blogs: personal and professional. Personal blogs are typically written by individuals who want to share their experiences and ideas with the world. Professional blogs are written by businesses and organizations to promote themselves and attract new customers.

How Does Blogging Work?

Blogs can be set up on any web hosting service, but most people prefer WordPress because it’s easy to use and offers lots of free themes and plugins. To get started with a blog, you need to register an account with a web host company like Bluehost or Hostgator, then install WordPress onto your site. Once installed, you can start writing posts. You can also add images, videos, and other media files to make your blog more interesting.

What is marketing?

Marketing is the process of creating awareness about your brand, product, or business through advertising, public relations, and customer acquisition strategies. It includes activities such as researching potential markets, developing products, establishing distribution channels, launching campaigns, and promoting your business.

Definition of blog marketing

Blog marketing is the practice of using blogs to build credibility and increase traffic to your website. When done correctly, blog marketing can help boost search engine rankings, generate leads, and improve conversion rates.

The goal of any blog marketing campaign should be to drive targeted traffic from relevant sources. This means attracting visitors who have specific interests related to your business. As long as those visitors stay on your site and convert into paying customers, you’re doing well.

There are many different ways to market your business using blogs. Some of these methods include posting regular updates, guest blogging, SEO, social media marketing, email marketing, paid ads, and influencer outreach.

Why Use Blog Marketing?

Blog marketing is a good option when you want to reach a large audience quickly. Unlike traditional forms of marketing, blogs don’t require much effort. You simply create a blog and post content regularly. Because of this, it works best for companies or brands looking to establish authority in their field.

You may think that getting traffic to your blog only requires creativity and dedication. However, if you want to succeed at driving targeted traffic to your blog, you need to know what kind of traffic you’re trying to achieve.

The pros of blog marketing

Blogging has become one of the most popular online activities today. According to Business 2 Community, there were approximately 5.3 billion unique monthly visitors to blogs worldwide in 2020. That number is expected to grow to 7 In addition, bloggers often offer valuable insights into topics ranging from technology and health to politics and entertainment. 

Some of the benefits of Blog marketing is listed here:

Easy to implement

If you already have a website, you can easily turn it into a blog by following some simple steps. You just need to find a platform that allows you to do so. There are plenty of options out there, including WordPress, Tumblr, and Medium.

Can be used to target niche audiences

Once you’ve created a blog, you can target specific groups of readers based on their interests. For example, you could write a blog targeting dog owners, moms, or even techies. Each group will have its own needs and wants. By catering your content to them, you’ll attract new followers and retain existing ones.

Allows you to focus on one topic at a time

Unlike other forms of marketing, blogs allow you to focus on one subject at a time. This makes it easier to maintain consistency and avoid spreading yourself too thin. If you try to cover too many topics, you risk losing your reader’s attention.

Great way to promote your offers

One of the biggest challenges with traditional marketing is keeping track of all the different messages that you send out. With a blog, however, you can share information about your company and use it to promote your services. This gives you more control over how people view you. 

Great for lead generation

Another benefit of having a blog is that it helps you generate leads. Many businesses use blogs to provide useful tips and tricks to help potential clients solve problems. When they visit your blog, they’re likely to read through several posts before making a purchase.

It’s also possible to get links back to your site from third-party sites. These links can increase your search engine rankings, which can lead to more traffic.

Boosts search engine ranking

When you publish quality content on your blog, Google rewards you with higher search engine rankings. The more relevant and interesting your content is, the better your chances of being ranked highly.

Increases conversions

A blog can also boost conversion rates. People who find your blog tend to stay longer than those who don’t. They’re also more likely to make purchases when they leave. 

Provides instant feedback

Blogs give you immediate feedback on what works and what doesn’t. As soon as you publish an article, you can see whether or not it was successful. It may take a few days for your post to appear on social media platforms like Facebook and Twitter. But once it does, you can start analyzing the responses you receive. You can then tweak your strategy accordingly. 

Works well for B2B marketing

Since B2C companies are often focused on sales, they rely heavily on direct mail campaigns. However, B2B companies usually prefer email marketing because it’s less costly and provides greater flexibility. A blog can act as a replacement for this type of campaign. 

Improves brand recognition

If you want to improve your overall image, a blog is a great place to start. Your business name appears in multiple places online, but if you’re using a generic domain name, you won’t stand out. Having a branded website will help you build credibility among customers.

Cons of blog marketing include: 

Requires consistent effort

The main advantage of blogging is that it allows you to create new content regularly without spending much money. So if you have a low budget, you should consider starting a blog instead of investing in paid advertising.

May be hard to keep up with

Blogging requires a lot of work. You need to write articles, proofread them, edit them, and submit them. This means that you can’t just sit down and do nothing. You have to put some thought into each post.

Lack of control over audience

Unlike traditional marketing strategies, there’s no guarantee that your blog will reach its target audience. You may spend hours writing an article only to realize that nobody reads it.

Your readers are anonymous

While most people appreciate the opportunity to share their thoughts online, they still feel uncomfortable sharing personal information. If you ask your followers to fill out a survey, they may feel obligated to answer honestly. This could result in negative comments about your company.

Not suitable for every business

Some businesses simply aren’t suited to running a blog. For example, if you sell products, you may not have enough time to dedicate to creating high-quality posts. In addition, your product line might change frequently. Blogging might require too many updates.

Difficult to measure results

Once again, blogs differ from other types of marketing. Unlike ads, which provide a clear ROI (return on investment), your efforts with a blog are harder to quantify. The reason is that you can’ t say how much traffic your blog received. Instead, you can look at engagement metrics such as likes, shares, and retweets.

Can be expensive

A blog costs more than a simple ad campaign. You don’t pay per click, so you’ll have to invest in hosting services. And since you’re paying for bandwidth, you’ll also have to purchase a domain name. That’s why it’s important to make sure that your budget covers all these expenses before you launch your blog.

Requires technical skills

If you’re planning to run a successful blog, you’ll need to know HTML or WordPress coding. It’s easy to learn, but you’ll need a basic understanding of programming languages like PHP, JavaScript, CSS, etc. Otherwise, you’ll end up with a bunch of boring text.

Requires a lot of maintenance

You’ll have to update your site periodically because you can’t predict what topics will catch attention. You’ll have to monitor comments and respond to complaints.

Takes a long time to grow

Even though it takes less time to start a blog than to advertise through social media, it takes months to gain traction. Your first few posts won’t bring in any visitors. Only after several weeks will you see significant growth.


Many bloggers claim that blogging isn’t complicated. But in reality, it can be extremely difficult to manage. You’ll need to keep track of comments, emails, and messages. Plus, you’ll have trouble keeping up with the latest trends.

So, if you want to build a profitable blog, you need to think carefully before launching one. Before making this decision, you should weigh all pros and cons. 

Blog marketing tips

Define your target audience

Before starting a blog, you should identify who your ideal reader is. Who would benefit from reading your content? What kind of issues do they face? How can you help them solve those problems?

Your readers must be able to follow your blog without having to read between the lines. They shouldn’t feel lost while navigating your website. Make sure that everything is well organized. Use bullet points and short paragraphs instead of long sentences.

Establish a publishing schedule

It’s crucial to publish new articles regularly. If you miss a deadline, your readers will lose interest. Also, they may expect constant updates. So, establish a publishing schedule and stick to it.

The most effective way to attract people is by providing value. People won’t subscribe to your newsletter just because you offer free advice. But if you share helpful information, people will probably sign up.

Create content that matters

People don’t care about generic topics. They only want to hear about things that affect their lives. For example, if you’re an accountant, you might write about tax laws. Or, if you’ve been a stay-at-home mom, you could discuss ways to balance work and family life.

Make sure that your blog provides useful information. Don’t waste space with useless content. Be selective when choosing topics. Write about topics that matter to your readers.

Use different mediums

If you want to engage more people, try using multiple platforms. Create videos, podcasts, infographics, ebooks, and other types of content. This way, you can reach more people at once.

Also, use social media. Share your content on Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, Reddit, Tumblr, StumbleUpon, and more.

Know your goals

You should always know why you started a blog. Was it for money or fame? Are you looking for a career change? Will you earn extra income as a freelancer? Do you plan to launch a business?

Once you understand your motivations, you’ll be better prepared to achieve your goals.

Make a promotional plan

To make your blog successful, you need to promote it. To get started, create a promotional strategy. The best way to generate traffic is by sharing links to your site on social networks.

Also, encourage your friends to visit your page. Ask them to spread the word about your blog. And finally, try promoting it on forums and groups related to your niche.

Track results, improve, and repeat

After you finish writing a blog post, track how many visitors came to your site. Did they leave after reading your article? Why did they come in the first place?

Analyze these insights so you can improve future posts. Your goal isn’t to have thousands of followers. It’s to provide valuable content that encourages your readers to return.


Writing a blog is fun and easy. You don’t need any special skills, tools, or software to start creating content. All you need is time and dedication.

So, what are you waiting for? Start blogging today!


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